Rice

We supply Premium Parboiled Non-Basmati rice that withstands heavy cooking.
Product Name: PR Creamy Sella (Non-Basmati)
Variety: PR 11 / PR 14
Grain Length (Raw): 6.70 mm to 6.90 mm (Long Grain)
Color: Creamy White / Off-White (Cooks White)
Texture: Hard, Separate, Non-Sticky
Cooking Time: Moderate (Takes more water than raw rice)
Moisture: Max 12.5%
Broken Ratio: Max 5% (Standard)
Origin: Punjab / Haryana, India
Packaging: 25kg, 50kg PP Bags
Container Capacity: 20ft: 25-26 MT
Shelf Life: 24 - 36 Months
Welcome to Siya Agri Exports LLP, your source for the most durable and cost-effective parboiled rice-PR Creamy Sella.
Often derived from the PR 11 or PR 14 paddy varieties, this rice is processed using the "Sella" (Parboiling) method but without darkening the grain to a golden hue. The result is a robust, hard grain that is Creamy / Off-White in color.
It is significantly cheaper than Basmati White Sella but offers similar cooking benefits: it is impossible to break, never sticks, and expands well. This makes it the secret weapon for street food vendors, industrial canteens, and budget restaurants worldwide.
To help international buyers identify this sturdy variety, here are the common global terms:
English: PR Creamy Sella, Long Grain White Parboiled
Hindi: PR Sella Creamy ()
Arabic: Sella Creamy (Non-Basmati)
Retail Category: "Catering Rice" / "Parboiled Long Grain"
Why Choose Siya Agri Exports for PR Creamy Sella?
Texture Mastery: For dishes like Egg Fried Rice, Lemon Rice, or Tamarind Rice, you need a grain that is hard and distinct. Soft rice turns to mush in the wok. PR Creamy Sella is tough enough to be stir-fried vigorously while maintaining its shape, making it the #1 choice for Asian street food.
Smart Economics: It looks like Basmati Sella but costs much less. For catering businesses serving thousands of meals (staff canteens, buffet restaurants), switching to PR Creamy Sella can reduce food costs by 30-40% without sacrificing the "Long Grain" visual appeal.
Street Food & Fast Food: The standard rice used for "Schezwan Rice" and "Tawa Pulao" by street vendors.
Lemon Rice / Curd Rice: widely used in South Indian dishes where the rice needs to hold its texture when mixed with liquids.
Mass Catering: Ideal for hospitals, prisons, and large corporate cafeterias.
African Imports: A major import commodity for West African nations (Nigeria, Benin, Ghana) that prefer parboiled rice.
Weather Resistant: The parboiling process makes this rice highly resistant to humidity and pests. It is the safest bet for long sea voyages to tropical destinations.
Branding: We can pack in 5kg, 10kg, or 25kg bags with your brand, positioning it as "Premium Long Grain Parboiled Rice."
Get the durability of Sella for the best market price. Contact Siya Agri Exports LLP for bulk container quotes.